SEO in short, is search engine optimization. It is about optimizing your website to rank high in Google and other major search engines. When your website is ranked high, you will be able to receive high volume of traffic from quality visitors who are looking for information on your website. However, these few years, Google has been smart and has been targeting SEO people who are trying to abuse the search system. 

When this happens, Google shakes up and causes many websites to fall, even though some are perfectly normal and clean websites. Even though this may cause drop in rankings and loss in traffic, I will still recommend you to learn how to do SEO. Here's the reasons: 

1. It is a life skill to know how to drive traffic

Many people know search traffic are very profitable. This is because search engine traffic comes from people who are searching for somethings, and they are in the 'search' mode. Hence, they are likely to buy from you or enquire about your businesses if they come across your website. This type of traffic will help you convert into sales, and grow your business. If you are able to do these for your businesses, you can be assured that your business will always be growing and profitable! 

2. SEO will not die. 

People has called for its death since the start of Google. Even when Facebook appears, Google is still the number one search engine in the world. People are speculating that all traffic will be diverted away to Facebook, hence, SEO will become obsolete. This is false. You still use Google right? Google traffic has become more and more profitable, and many companies are capitalizing on them now. 

3. Traffic is becoming more expensive 

This is one major advantage of search engine traffic. It is FREE. When I say it is FREE, I'm saying that you do not have to pay for every visitor that arrives to your website. However, it is not completely free as you have to put in time and effort to get your page rank highly on Google. This includes blogger outreach and content creation. You either have to do it yourself, or get someone to do it for you. However, the benefits is, you do not have to pay for traffic with this method! 

What's next? 

If you are going to do SEO, you can either learn it yourself, or get a professional SEO agency to do for you. If you are a newbie, and would love to try new stuff, then go for a course that teachers SEO. But if you are a business owner, you may be too busy to learn and do these SEO stuff yourself. Hire a digital marketing agency. Search 'seo services singapore' and you can find many reputable seo agencies. Of course, pick the top ones, as that means they are able to rank themselves high on Google already, before helping you! 

Once you have mastered SEO, then you can use it to grow your business, or try it with affiliate marketing, which is to promote other people's businesses.